There have been countless suggestions and theories regarding health and fitness over the centuries. In fact health and fitness is the only topic where so many contradictions exist at the same time. Every few years, a new diet system or exercise regime is introduced to the world and it quickly becomes the fad only to be thwarted by experts after sometime. But during their short-lived glory these fitness fads give birth to lots of false beliefs and information. This article will try to clear up some of the confusions and myths so that people around the globe can develop healthy eating and living habits and stop repeating ineffective or dangerous fitness routines.1) Packaged Fruit Juices Are Good For HealthWhen bottled or packaged fruit juices were first introduced to the commercial market, people immediately became big fans of these beverages. Eating fruit is a healthy habit but people become impatient very quickly when they have to buy, wash, peel and juice each fruit before getting the nutrients inside their body. The bottled juice was the perfect solution for them. Now-a-days, people believe that gulping down a bottle of Real Grape juice is the quickest and best way to make up for their otherwise unhealthy lifestyles. Unfortunately, this is not entirely true. Yes, there is no harm in drinking these juices but there are hardly any benefits either.The manufacturers extract a large volume of juice from the fruits and store them in tanks. This stored juice is then packed and sold throughout the year. This is the reason you can easily find orange juice during summer and Pineapple juice during fall. All the Oxygen from the stored juice is taken out to keep it fresh for months. But as the Oxygen is sucked out, almost all nutrients, vitamins and minerals of the juice are lost as well. So next time you feel like grabbing a bottle of juice, buy some fresh fruits instead. That will give you a lot more benefits at a fraction of the cost.2) Crash Diet Is Great For Losing Weight QuicklyNo matter how much the fitness experts try to preach otherwise, there are still a lot of people who believe that the best way to shed off extra pounds is to go on random diets. Yes these crash diets can help in shorter term but cause much more damage to the digestive system and the body in the longer run. When people eat very less for a month or two, they lose some weight pretty quickly but their body becomes increasingly weak from the lack of electrolytes, vitamins and other nutrients. A month or so in the crash diet, most people often feel tired, dizzy and weak.A greater danger of crash diet is weight gain instead of weight loss. Our body has several defense mechanisms that trigger under different circumstances. When you are eating very less each day, your body can mistake it for famine. It then stores almost all the calorie from the ingested food and spends very less for daily activities. Once this cycle sets in, you will be gaining weight instead of losing. A well planned diet with lots of vegetables and fruits is still the best way to lose fat.3) Certain Fruits Can Give You A Cold If Ingested At NightSome people believe that certain fruits are cold in nature and they can give a person cold or flu if eaten during night. Banana, Sweet Lime, Pineapple and Apple are considered the main culprits behind this phenomena. This theory, however, is absolutely wrong. Cold and flu are caused by viruses and the viruses can spread from anywhere. Coldness of these fruits have nothing do with you catching cold. So next time you feel like grabbing an apple after dinner, do so happily.4) Gluten Free Foods Give More EnergyYes, they do. But only to the people who are Gluten intolerant or suffering from Celiac disease. These people can feel fatigued, tired and sick after eating food that contains Gluten. Once they start ingesting Gluten free food, they feel more energetic and vivacious in all aspects of life. The best example of this phenomenon is tennis star Novac Djokovic. After he started his Gluten free diet, his game improved manifolds and today he is one of the top four tennis players of the world.But for regular people, Gluten free food offers no incentives at all. They might feel more energy after eating Gluten free food but the reason for that is more mental than physical. Also these special diets cost much more than regular food. So before you go munch on Gluten free food, get yourself checked for Gluten intolerance. If you are not Gluten intolerant, stick to your regular diet.5) You Can Eat As Much As You Want As Long As You Exercise RegularlyThis is true to a very small extent. If you are eating a cheese sandwich and expecting your workouts will cancel out the extra calories, it probably would. But if you are ingesting too much carbohydrate and fat, then your exercise routine may not be enough to shed off the calories unless you exercise like professional athletes. Getting calorie inside the body is much easier than driving it off. So do not set any wrong expectations.I sincerely hope that these tips will help bust some long-lasting myths about food and diets. There are tons more that can be written on this topic but that is for another article.
Why Your Business Needs Digital Marketing Services
Modern world screams technology from every angle, people are well occupied with their busy and demanding schedules, and don’t have time to look out for different brands, products and upcoming projects through the means of offline marketing, such as: paper-based newspapers, books, communication methods and traditional TV and radio broadcasts. In the current scenario internet and mobile phones are the most picked method to share any information, so when the term Digital Marketing is discussed, customers can access the information any time and any place as per their convenience. Internet and globalization have shrunk the world to an axis point, where people from all over the globe can access the information via computers, tablets or mobiles. Digital marketing is indeed a blessing for the business owners, where they can influence the image of their companies via digital marketing and can reach up to a larger chunk of customers globally.You Should Do Digital MarketingIn the era of technology, where Smartphone rules our life, we feel bound to access the product details online only through, mobiles, computers or tablets. A business turns does not mean the huge traffic on the product website, but that traffic converting to leads or boosting the sales. Online Marketing, is a tool which works on your customer’s psychology with the attractive content, ads followed by various other marketing tactics, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even for the business boost.Asking Price The first and the foremost reason to opt for digital marketing is, but obviously the cost-factor, which is quite economical, being compared to traditional offline marketing methods. To illustrate the fact a TV ad or newspaper advertisement can cost huge and with no guarantee of being noticed by everybody, on the contrary an email or social media campaign, can reach out to a mass population globally. Reliable Customer’s FeedbackAnother benefit, which really suits the need of the business, is the real-time and reliable customer feedback and reviews to upgrade the services with time. With digital marketing pattern business owners don’t need to spend excessively on surveys and customers’ feedback, but the unbiased information can be attained through internet marketing and ultimately win the customer’s trust. The better revenue growth expectancy of either small or medium enterprises can extend to 4 times much better by using digital marketing techniques, since it lets the product available to go larger and farther reaching markets both locally and abroad.Brand RecognitionOnline Marketing proves beneficial for the brand reputation, with satisfied customers and their real-time feedback, business owners can reach to other potential set of customers. This helps the business owners to make the brand reputation go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.Conversion OptimizationSince the current era is turning more digital, than people do have the access over their gadgets at every time and business owners can remain available with their product, regardless of their time-zone restrictions and ultimately a larger reach to the consumers would lead to conversion, because the consumer would get what they are looking for a per their convenience. Without conversion, all the traffic would mean nothing and all the other marketing efforts would end in despair. This is the sole reason, why business owners put more efforts towards the digital marketing campaigns.Key Digital Marketing ToolsDigital Marketing can be done in various ways, below mentioned are a few of the major keys, although with the upcoming innovative technology methods, more would be added to this list.
Websites and SEO content
Blogs
Internet banner ads
Online video content
Pay-per-click (PPC) advertising
Email marketing
Social media marketing (Facebook, Twitter, LinkedIn, etc.)
Mobile marketing (SMS, MMS, etc.)
When a customer walks into a shop, the first step he/she follows is to inspect the product and then might leave without buying anything. Undeniably a larger number only come and go and very small groups make a buy. Even if the product website receives tons of website visitors daily or weekly, but none of them ever convert, then it’s alarming, because it leads to clear indication that the business will also cease to exist. Digital Marketing helps the business owners to utilize the tried and tested marketing tactics, which not just attract the superfluous traffic, but highly potential target traffic and would ensure the survival of the business.
How To Identify An Unethical Employer
It is very difficult for a job applicant to judge a prospective employer for adhering to ethical standards and providing a positive working environment. Especially, since, an interview, most questions are being asked by the future employer.This article lists the two extremes types, at opposite ends of the psychological scale, with most superiors and bosses placed somewhere between. Like in most facets of life, nobody is entirely bad or good – most are somewhere between.THE BENEVOLENT EMPLOYER.There is a group of bosses who resume a fatherly and benevolent position towards those who work for them. Work is fairly distributed and the boss himself does not mind pitching-in and helping out. The tempo of work is guided by his own good example, as is quality, and the general prevalent mood in the workplace.Should there be a sudden over-demand or a surge of workload, this employer will recognise this and take steps that nobody overworks and that the workload is evenly and fairly distributed with the boss himself sharing an extra duty. His temper is very even, with a reassuring calmness that uplifts everybody working around him. He has no sanctuary that is off-limits to employees and his own office or workplace would not be distinguishable from that of his co-workers.He is genuinely concerned for his staff and workers and, should some body be ill, the pay cheque gets delivered home punctually and regardless of the length of illness. In one case I know of personally, an employee had a heart-bypass operation with a lengthy stay in hospital and the boss himself called on the wife regularly with the pay and enquired whether she would need anything else done around her house.For the duration of this employee’s sick-leave, this boss worked on the shop floor in person, mingling with the other employees and being practically indistinguishable in work and manners from anybody else.All this is done with the before-mentioned even temper and an air of teamwork. When this employee finally returned from his long sick leave, he resumed his position with ease, whilst the boss returned into his office to resume his task of running his business. Little weaknesses and transgressions are overlooked or, at it’s worst, the person is reprimanded a day later in a fatherly fashion.They do not seem to have the misfortune of employing a bad worker as they either instinctively select the right person or simply lead with positivism and good example. There is a noticeable absence of fear or working-anxiety as each employee knows that he or she is a member of a smooth-running team!THE IMTIMIDATORThis type of person is basing the smooth-running of his business on fear. His demeanour is reserved to the point of haughtiness, his appearance is impeccable, his voice is artificially low andstentoric. He has an on-stage personality, geared to impress. His common phrases are peppered with ‘however’, ‘furthermore’, ‘if you only knew what we know!’ ‘I thought of that!’ is the common reply to a valuable suggestions put forward by a willing employee. Reports by an employees are interrupted with: ‘I know exactly what you want to say!’ or a ‘We know all about that!’ are uttered with a reprimanding stare.When real problems arise, he would give the harbinger of bad news a penetrating look and bark: ‘I thought that has been taken care of!’ When in a difficult situation, he has the habit of staring straight ahead, at a spot on the opposite wall as if in deep concentration and utters words like: ‘that is not on!’ ‘No, we don’t do that!’ instilling fear and intimidation in his workers.Without the presence of the fear factor, he believes, an organisation has no incentive to work efficiently and to achieve things for him. He feels, he must constantly instil this anxiety by destabilising people around him!For example, when conversing with people who speak fast and have a quick mind, he slows down in his speech to the point of unnerving the other person. This is done with the help of slowly uttered phrases like: ‘What I said was…’ when, in fact, he had said nothing before on this particular subject. Therefore, this sentence is invariable followed-up by the biggest lie possible, putting the other person hopelessly in a depressed mood and increasing his fear of working for him.Alternatively, with people who are taciturn in their speaking manner, he rattles-off his question fast and furiously. By the time this good worker answered one question, he has already asked him two more, throwing that person out of his concentration and ending with stammering and stutter. Upon which this employer leaves with an attitude of total satisfaction of having fear and the feeling of inadequacy re-enforced in a worker.Should such an employer meet with an employee who is not afraid of him or at least an honest worker with a clean conscience, this is unacceptable to him. A situation will then have to be created where this decent worker becomes afraid of something……In one case, such a worker received the constant warning: ‘If you make us the slightest trouble……’ Often this tactic is then perpetuated by the top boss’ immediate underlings who then continue to talk to this person in a manner of ‘If you think you can get away with……’ There are other repercussions for honest persons. When it is found out that an employee, for example, studies evenings, he is then considered an open threat. ‘You are wasting your time….’ He is then told often.Alternatively, high achievements are being downgraded with disparaging remarks till such a person feels totally inadequate despite his achievements whilst the instilled fear keeps him in excellent performance. We have now dealt with two diametrically opposite type of employers and in subsequent articles more and different bosses and their operations will be illuminated.By researching the company we are trying to join, a lot of shortcomings are being identified and frustration, hardship and overwork can be avoided.Peter Frederick