Successful Digital Photography SLR Tips

If you are interested in digital photography and want top quality photographs you could do worse than look at purchasing a single lens reflex (SLR) camera. Successful digital photography with SLR cameras is achievable even by those relatively new to the medium. Firstly you should understand how this type of camera operates and how you can influence the outcome by choosing the exposure rather than using the auto function. It may take a little more work at first but the images that a digital single lens reflex (DSLR) can produce far outweigh those produced by a point and shoot compact digital camera.A DSLR has a mirror that directs the light entering the lens up onto a prism for you to view the image. Once you press the shutter release the mirror pivots up out of the way just as the exposure is made. This is the same movement used in a traditional film SLR. To aide viewing the image the aperture remains at its maximum, for example f2.8 this allows the maximum amount of light to enter the lens. However, when you press the shutter the aperture will stop down to the required calibration (pre-adjusted) so that the combination of the aperture and the amount of time the shutter is open (speed) is combined to make the exposure. You have control over how the image will be recorded. for example, a larger aperture in combination with the required speed may throw the background out of focus and make the main subject of the shot more prominent.The different camera manufacturers provide a wide variety of interchangeable lenses from which to choose. However, it is not usually possible to use a lens from one manufacturer on a different camera. There are lens manufacturers that do produce different fittings for various cameras. A dedicated lens from a specific manufacturer such as Canon or Nikon will usually be more expensive than a lens from this type of manufacture but the quality is often comparable today.With an SLR you are easily able to view the scene in front of you as is. This means that if you place a filter over the front of the lens you will be able to view how this alters the image, you will also be able to see if you have left the lens cap on!There are some disadvantages to using a single lens reflex camera, notably the weight. The prism and the optics do add to the overall weight of the camera and you may need to have a strong camera bag and even a tripod to use it if you are using a long telephoto lens. These cameras can also be noisy when the prism lifts up out of the way when you are taking your shot.For successful digital photography with an SLR you need to get to know your camera as well as possible so that you can easily use all the options available rather than have to keep looking at the instruction book. If you put some little time into doing this the results you achieve will far outweigh your best shots taken with a digital compact camera.

Why Marketing Automation Boosts Sales by 220% for Start-Ups & Smbs?

The Marketing Automation market is swelling at an incredible pace. Thanks to its affordability and key features of being an enabler and accelerator, now more and more start-ups and small businesses are signing up to its benefits.Need more reasons?Run through these quick FAQs to know just why Marketing Automation is the undisputed armour in a start-up’s kitty.Q. As a start-up founder, I am willing to go for the free-trial, but why would I want to use it thereafter?A. More than two-thirds of the companies that sign up for a free trial of Marketing Automation, end up realizing they should continue using it.Q. How long does it take to see the initial ROI after automating my marketing system?A. Of all the businesses that use marketing automation, nearly 3.75% witness a progressive ROI within the first year. For a start-up, this is insane!Moreover, start-ups can boost their ROI by using marketing automation and stand to gain from prominent features like zigihub’s micro-segmentation which can enhance campaign efficacy by 40-50%.Q. What is the biggest benefit of using marketing automation for my start-up?A. The biggest benefit is “saved time” as reported by most marketers. Marketers have expressed their delight for the amount of time they have been able to save with marketing automation. It is tremendous time… time that can be efficiently utilized in performing other equally important tasks.Q. What would my lead management be like after using it?A. Marketing Automation (MA) automatically captures twice as many leads as companies generate with a basic email system.Q. How does marketing automation help scale up my small business?A. Small businesses using MA outgrow their competitors by 63%, according to a finding by Lenskold Group.And what’s more?A whopping 451% surge in qualified leads have been reported by companies using MA system, as per a Wishpond study.To top it all, start-ups have seen their sales increase by 220% after using Marketing Automation.That for one, is quite a number!In a nutshell, your start-up or business journey can be best viewed through this flowchart… which points out the role and significance of marketing automation and what it can do for the success of your business.Voila! That is some challenging job!
Yes, but there are trusted experts like zigihub who can do this job for you effortlessly with its in-built intelligent algorithms.zigihub is a marketing automation platform for businesses and sales and marketing professionals to integrate all their marketing efforts under one umbrella. Using data science and machine learning algorithms, this CRM platform eases the job of marketers and makes the entire process of marketing a cakewalk. For small businesses, MA is full of advantages, as it literally sweeps away a large chunk of time-consuming efforts allowing businesses to scale up faster.The Enablers of Marketing AutomationCampaign ManagementCreate, run and evaluate campaigns across various channels; micro-segmentation of customers based on behaviour, buying patterns, demographics, etc. for executing targeted campaigns.Event Driven MarketingTriggered responses are generated based on customer-specific personal events like birthday or after payments, subscriptions, signing up for free trials, website visits, etc.Website MonitoringIntegrated website monitoring system uses intelligent analytics to increase website traffic and lead conversion rate.Social Media IntegrationIntegrates various social media channels into your marketing strategy by engaging customers in the digital world, thereby identifying and obtaining a holistic view of your existing customers.zigihub’s social media integration efficiently works towards 360? understanding of customer’s social behaviour. It uses fuzzy logic algorithms to match active social media users in the customer base.Email MarketingOn-the-fly segmentation of customers and leads to send personalized marketing messages through templates for increasing open rates.The Accelerators of Marketing AutomationPersonalized CommunicationFor engaging customers, segmented lists are created on the basis of their behaviour, interests and activities for sending personalized messages.Customer ProfilingSummarizing your customers and creating individual profiles from their specific purchasing patterns, demographics, etc. is known as customer profiling.Reference EngineThe Marketing Automation and CRM platform zigihub uses more than 60 algorithms through predictive analytics and machine learning to identify most promising deals and leads.Customers are increasingly looking forward to receiving product recommendations that match their preferences, buying history and likes.Campaign EffectivenessMonitoring and evaluating campaigns closely to improve its effectiveness is crucial to the success of any campaign. It includes detailed insights into analytics like opened, read, deleted, etc.MA platforms are retaining existing customer base with strategic development of their tools in line with the customer’s tastes and preferences. This helps in offering novelty, safeguarding the interests of customers and making them feel valued.These attributes of MA work in perfect harmony to drive a start-up engine and help small businesses scale up.So, if you are planning to start your own business or already have a start-up or SMB, you will find all your marketing related synergies being taken care of by Marketing Automation.As most marketers using it say, it is a silver bullet for start-ups and SMBs.

When It Comes To Life Insurance, Less Is More

Let’s face it, not everyone needs life insurance. Determining whether you really need it is the first step towards making the right decisions regarding the types and amounts of coverage to choose. And, to be blunt, life insurance is really meant for your family and loved ones, or anyone else who relies on your income. That being said, the type of insurance that you need the most just happens to be the least expensive.Reasons You Buy Life InsuranceLife insurance was originally created so that, if you die, your loved ones could continue to live the same kind of lifestyle that they currently have. That being said, life insurance is simply a means of replacing your income if you die. Period. That is all it is really meant to do. If you don’t have anyone who depends on you to provide for them, or you don’t have earnings, you don’t have nearly the same need for protection as someone who is working and might be supporting a young family for example. The need may still be there due to other financial obligations, but again, it is not necessarily so great.Two Flavors To Choose FromOnce you have decided that you need coverage, you have to select the type that best suits your needs. Life insurance comes in two basic forms: term and permanent (also called “whole life”). The overwhelming majority of cases that I write consist of term coverage as it is the type of protection that fits most people’s needs.Keep It Super SimpleTerm life insurance is insurance against the risk of your dying during the term of the policy. As a policy holder, you pay your premiums regualrly and if you die during the time frame, or “term”, that your insurance is in force, your beneficiaries will receive a payout equal to the face amount of insurance you bought. The ‘term’ is the length of time the policy is guaranteed to remain in force at the premium you have been approved for. Policies are typically issued for 10, 20, or 30 year terms. At the end of the guaranteed term period you can renew your policy, let it lapse, or buy another policy. The major benefit of term insurance is that it’s very inexpensive in most cases and is very simple to understand.Permanent, or cash-value insuranceThe other choice is cash-value insurance. People are initially attracted to cash-value insurance because it can allow them to save a small amount of their premium and can ultimately be “paid up,” which means the insurance will have enough cash value that the policy will remain in force without further premium payments. The theory behind this type is that, if you pay for life insurance for 20, 30, or 40 years, you might as well get some of your money back.Sounds good, right? The problem is that cash-value insurance usually isn’t a very good investment, even if you hold the policy for many years due to the higher fees associated with it and the relatively low rates of return you will earn. It’s and even worse option if you only keep the policy for a few years and have to drop it due to job loss or some other financial hardship. These policies build value very slowly and it takes years to amount to much.While permanent policies do have their place in financial planning on rare occasions, they do not suit the needs of most people. If your financial planner is recommending you to take this type of coverage I suggest that your financial planner not be the same person from whom you are buying the insurance.The Bottom LineThe bottom line is that you need to simplify your financial plan as much as possible, and cash-value insurance is complex and is not properly suited for the needs of the vast majority of people. Instead, opt for an affordable term life insurance policy and use the money that you would’ve otherwise spent on he high premiums of a cash-value policy to invest in an option that’s tax favored. Investment accounts such as your employer’s 401(k), or an IRA are good options to consider.Hopefully you consider my advice when it comes to shopping for your life insurance, and you will consider a term life policy. Be sure to verify with your agent that the policy cannot be canceled as long as you are current on your premiums. Also, only choose policy that is guaranteed renewable. You have no way of knowing what your health will be like at the end of your term and it is comforting to know that you can keep the policy should you need to, without having to under go a medical exam.