Let’s face it, not everyone needs life insurance. Determining whether you really need it is the first step towards making the right decisions regarding the types and amounts of coverage to choose. And, to be blunt, life insurance is really meant for your family and loved ones, or anyone else who relies on your income. That being said, the type of insurance that you need the most just happens to be the least expensive.Reasons You Buy Life InsuranceLife insurance was originally created so that, if you die, your loved ones could continue to live the same kind of lifestyle that they currently have. That being said, life insurance is simply a means of replacing your income if you die. Period. That is all it is really meant to do. If you don’t have anyone who depends on you to provide for them, or you don’t have earnings, you don’t have nearly the same need for protection as someone who is working and might be supporting a young family for example. The need may still be there due to other financial obligations, but again, it is not necessarily so great.Two Flavors To Choose FromOnce you have decided that you need coverage, you have to select the type that best suits your needs. Life insurance comes in two basic forms: term and permanent (also called “whole life”). The overwhelming majority of cases that I write consist of term coverage as it is the type of protection that fits most people’s needs.Keep It Super SimpleTerm life insurance is insurance against the risk of your dying during the term of the policy. As a policy holder, you pay your premiums regualrly and if you die during the time frame, or “term”, that your insurance is in force, your beneficiaries will receive a payout equal to the face amount of insurance you bought. The ‘term’ is the length of time the policy is guaranteed to remain in force at the premium you have been approved for. Policies are typically issued for 10, 20, or 30 year terms. At the end of the guaranteed term period you can renew your policy, let it lapse, or buy another policy. The major benefit of term insurance is that it’s very inexpensive in most cases and is very simple to understand.Permanent, or cash-value insuranceThe other choice is cash-value insurance. People are initially attracted to cash-value insurance because it can allow them to save a small amount of their premium and can ultimately be “paid up,” which means the insurance will have enough cash value that the policy will remain in force without further premium payments. The theory behind this type is that, if you pay for life insurance for 20, 30, or 40 years, you might as well get some of your money back.Sounds good, right? The problem is that cash-value insurance usually isn’t a very good investment, even if you hold the policy for many years due to the higher fees associated with it and the relatively low rates of return you will earn. It’s and even worse option if you only keep the policy for a few years and have to drop it due to job loss or some other financial hardship. These policies build value very slowly and it takes years to amount to much.While permanent policies do have their place in financial planning on rare occasions, they do not suit the needs of most people. If your financial planner is recommending you to take this type of coverage I suggest that your financial planner not be the same person from whom you are buying the insurance.The Bottom LineThe bottom line is that you need to simplify your financial plan as much as possible, and cash-value insurance is complex and is not properly suited for the needs of the vast majority of people. Instead, opt for an affordable term life insurance policy and use the money that you would’ve otherwise spent on he high premiums of a cash-value policy to invest in an option that’s tax favored. Investment accounts such as your employer’s 401(k), or an IRA are good options to consider.Hopefully you consider my advice when it comes to shopping for your life insurance, and you will consider a term life policy. Be sure to verify with your agent that the policy cannot be canceled as long as you are current on your premiums. Also, only choose policy that is guaranteed renewable. You have no way of knowing what your health will be like at the end of your term and it is comforting to know that you can keep the policy should you need to, without having to under go a medical exam.
How To Identify An Unethical Employer
It is very difficult for a job applicant to judge a prospective employer for adhering to ethical standards and providing a positive working environment. Especially, since, an interview, most questions are being asked by the future employer.This article lists the two extremes types, at opposite ends of the psychological scale, with most superiors and bosses placed somewhere between. Like in most facets of life, nobody is entirely bad or good – most are somewhere between.THE BENEVOLENT EMPLOYER.There is a group of bosses who resume a fatherly and benevolent position towards those who work for them. Work is fairly distributed and the boss himself does not mind pitching-in and helping out. The tempo of work is guided by his own good example, as is quality, and the general prevalent mood in the workplace.Should there be a sudden over-demand or a surge of workload, this employer will recognise this and take steps that nobody overworks and that the workload is evenly and fairly distributed with the boss himself sharing an extra duty. His temper is very even, with a reassuring calmness that uplifts everybody working around him. He has no sanctuary that is off-limits to employees and his own office or workplace would not be distinguishable from that of his co-workers.He is genuinely concerned for his staff and workers and, should some body be ill, the pay cheque gets delivered home punctually and regardless of the length of illness. In one case I know of personally, an employee had a heart-bypass operation with a lengthy stay in hospital and the boss himself called on the wife regularly with the pay and enquired whether she would need anything else done around her house.For the duration of this employee’s sick-leave, this boss worked on the shop floor in person, mingling with the other employees and being practically indistinguishable in work and manners from anybody else.All this is done with the before-mentioned even temper and an air of teamwork. When this employee finally returned from his long sick leave, he resumed his position with ease, whilst the boss returned into his office to resume his task of running his business. Little weaknesses and transgressions are overlooked or, at it’s worst, the person is reprimanded a day later in a fatherly fashion.They do not seem to have the misfortune of employing a bad worker as they either instinctively select the right person or simply lead with positivism and good example. There is a noticeable absence of fear or working-anxiety as each employee knows that he or she is a member of a smooth-running team!THE IMTIMIDATORThis type of person is basing the smooth-running of his business on fear. His demeanour is reserved to the point of haughtiness, his appearance is impeccable, his voice is artificially low andstentoric. He has an on-stage personality, geared to impress. His common phrases are peppered with ‘however’, ‘furthermore’, ‘if you only knew what we know!’ ‘I thought of that!’ is the common reply to a valuable suggestions put forward by a willing employee. Reports by an employees are interrupted with: ‘I know exactly what you want to say!’ or a ‘We know all about that!’ are uttered with a reprimanding stare.When real problems arise, he would give the harbinger of bad news a penetrating look and bark: ‘I thought that has been taken care of!’ When in a difficult situation, he has the habit of staring straight ahead, at a spot on the opposite wall as if in deep concentration and utters words like: ‘that is not on!’ ‘No, we don’t do that!’ instilling fear and intimidation in his workers.Without the presence of the fear factor, he believes, an organisation has no incentive to work efficiently and to achieve things for him. He feels, he must constantly instil this anxiety by destabilising people around him!For example, when conversing with people who speak fast and have a quick mind, he slows down in his speech to the point of unnerving the other person. This is done with the help of slowly uttered phrases like: ‘What I said was…’ when, in fact, he had said nothing before on this particular subject. Therefore, this sentence is invariable followed-up by the biggest lie possible, putting the other person hopelessly in a depressed mood and increasing his fear of working for him.Alternatively, with people who are taciturn in their speaking manner, he rattles-off his question fast and furiously. By the time this good worker answered one question, he has already asked him two more, throwing that person out of his concentration and ending with stammering and stutter. Upon which this employer leaves with an attitude of total satisfaction of having fear and the feeling of inadequacy re-enforced in a worker.Should such an employer meet with an employee who is not afraid of him or at least an honest worker with a clean conscience, this is unacceptable to him. A situation will then have to be created where this decent worker becomes afraid of something……In one case, such a worker received the constant warning: ‘If you make us the slightest trouble……’ Often this tactic is then perpetuated by the top boss’ immediate underlings who then continue to talk to this person in a manner of ‘If you think you can get away with……’ There are other repercussions for honest persons. When it is found out that an employee, for example, studies evenings, he is then considered an open threat. ‘You are wasting your time….’ He is then told often.Alternatively, high achievements are being downgraded with disparaging remarks till such a person feels totally inadequate despite his achievements whilst the instilled fear keeps him in excellent performance. We have now dealt with two diametrically opposite type of employers and in subsequent articles more and different bosses and their operations will be illuminated.By researching the company we are trying to join, a lot of shortcomings are being identified and frustration, hardship and overwork can be avoided.Peter Frederick
Why Your Business Needs Digital Marketing Services
Modern world screams technology from every angle, people are well occupied with their busy and demanding schedules, and don’t have time to look out for different brands, products and upcoming projects through the means of offline marketing, such as: paper-based newspapers, books, communication methods and traditional TV and radio broadcasts. In the current scenario internet and mobile phones are the most picked method to share any information, so when the term Digital Marketing is discussed, customers can access the information any time and any place as per their convenience. Internet and globalization have shrunk the world to an axis point, where people from all over the globe can access the information via computers, tablets or mobiles. Digital marketing is indeed a blessing for the business owners, where they can influence the image of their companies via digital marketing and can reach up to a larger chunk of customers globally.You Should Do Digital MarketingIn the era of technology, where Smartphone rules our life, we feel bound to access the product details online only through, mobiles, computers or tablets. A business turns does not mean the huge traffic on the product website, but that traffic converting to leads or boosting the sales. Online Marketing, is a tool which works on your customer’s psychology with the attractive content, ads followed by various other marketing tactics, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even for the business boost.Asking Price The first and the foremost reason to opt for digital marketing is, but obviously the cost-factor, which is quite economical, being compared to traditional offline marketing methods. To illustrate the fact a TV ad or newspaper advertisement can cost huge and with no guarantee of being noticed by everybody, on the contrary an email or social media campaign, can reach out to a mass population globally. Reliable Customer’s FeedbackAnother benefit, which really suits the need of the business, is the real-time and reliable customer feedback and reviews to upgrade the services with time. With digital marketing pattern business owners don’t need to spend excessively on surveys and customers’ feedback, but the unbiased information can be attained through internet marketing and ultimately win the customer’s trust. The better revenue growth expectancy of either small or medium enterprises can extend to 4 times much better by using digital marketing techniques, since it lets the product available to go larger and farther reaching markets both locally and abroad.Brand RecognitionOnline Marketing proves beneficial for the brand reputation, with satisfied customers and their real-time feedback, business owners can reach to other potential set of customers. This helps the business owners to make the brand reputation go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.Conversion OptimizationSince the current era is turning more digital, than people do have the access over their gadgets at every time and business owners can remain available with their product, regardless of their time-zone restrictions and ultimately a larger reach to the consumers would lead to conversion, because the consumer would get what they are looking for a per their convenience. Without conversion, all the traffic would mean nothing and all the other marketing efforts would end in despair. This is the sole reason, why business owners put more efforts towards the digital marketing campaigns.Key Digital Marketing ToolsDigital Marketing can be done in various ways, below mentioned are a few of the major keys, although with the upcoming innovative technology methods, more would be added to this list.
Websites and SEO content
Blogs
Internet banner ads
Online video content
Pay-per-click (PPC) advertising
Email marketing
Social media marketing (Facebook, Twitter, LinkedIn, etc.)
Mobile marketing (SMS, MMS, etc.)
When a customer walks into a shop, the first step he/she follows is to inspect the product and then might leave without buying anything. Undeniably a larger number only come and go and very small groups make a buy. Even if the product website receives tons of website visitors daily or weekly, but none of them ever convert, then it’s alarming, because it leads to clear indication that the business will also cease to exist. Digital Marketing helps the business owners to utilize the tried and tested marketing tactics, which not just attract the superfluous traffic, but highly potential target traffic and would ensure the survival of the business.